Myth: The Library of Alexandria Burned Down in a Fire

Myth: Napoleon Was Short

Myth: Marie Antoinette Said “Let Them Eat Cake”

Myth: Cleopatra Was Egyptian

Myth: People Were Burned at the Stake During the Salem Witch Trials.

They treat you like dirt, have no consideration for your time and make you fill out endless paperwork in spite of your being a regular patient.

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👉 A strategy

I have always been fascinated by persuasion and manipulation. After all, there is only a thin line dividing persuading you to vote for someone, for example, and manipulating you into being a brainless acolyte.

Gregg Renfrew, the founder and chief executive of Beautycounter, helped popularize the idea of “clean beauty” — skin-care products made without chemical additives. Credit...Philip Cheung for The New York Times

Chief marketing officer. Chief brand officer. Chief operating and marketing officer. Chief commercial and strategy officer. None of these job titles are the same, yet various companies assign them to the same person: their top marketer.