As SVP and Regional Media Director it was my mission to constantly improve the quality of the media work in our agencies

• TGI is a powerful Research & Strategic Planning tool but expensive on a country by country basis.
• Signed TGI’s first ever regional contract with an agency.
• The agreement gave every agency full access to both, its local information and pan-regional information.
• Not only had this never been done, the agreement gave smaller offices, where no local TGI information was available, the possibility of creating consumer insights for its planning and creative processes where none had been possible before.
• This gave us a significant advantage not only in planning, but also improved the local perception of our smaller agencies and helped new-business efforts immensely.