MGS asked us to create a tool that would allow media planners to not only see total DMA impression delivery by ethnic group, but to modify the delivery simply and quickly.

We created a “Total Market Planner” that did just that.

Our final tool –which used real local Nielsen data—was able to deliver not only impressions, but also R/F using standardized curves and CPP/CPM using specific client planning costs. The tool was used to secure FPL, one of their largest accounts.