Listen Campaign
Listen NFTs launch
The Listen Campaign created a series of NFTs based on music stars.
After reviewing the NFT market and audience thoroughly, I created a series of ads that ran the gamut from irreverent in paid social media to more traditional using programmatic advertising. The approach took their web store from 35-50 visitors per day to 14,300 in just 3 days.
From 30 visitors to 14,300 in 3 days... an irreverent NTF campaign
We made fun of the Bored Ape Yacht Club... and offered a choice
We stressed value by mocking ridiculous pricing of NFTs
Invited people to a realistic NFT offer and increased traffic 1,000%+ in a single day and 9,000% in 3 days
YouTube video for NFTs cross-selling the Listen Tokens (Click to see the video)