Grew sales of stagnant technology company in Latin America twenty-fold.

GrupoUno client, Kingston Technology, targeted only the Electronic Trade to sell its USB drives. However, sales were stagnant.

• Integrated research, promotions, creative and media departments.
• Using real consumer insights and a deep understanding of the purchasing process and cycle, I created an ambitious marketing and media plan to target end consumers using mass media.
• This included magazines, out of home (near schools) and online.
• Products range from OEM motherboards to USBs directed at young consumers

Catapulted sales to 5 million units by the end of the first year. Ad budget increased from $250K to $4.3mm in one year.