¡HOLA! TV
Create actionable audience insights that would attract large advertisers
¡HOLA!TV, is a joint venture between Spain’s Antena3 and ¡HOLA! Magazine.
¡HOLA!TV, didn’t have almost any audience information that would appeal to large advertisers except for rudimentary figures from a non-accredited ratings service in Argentina.
- Created a series of online surveys supported by social media and TV which gave them a wealth of insights and audience data.
- Worked with the marketing team to create presentations to significantly increase their sales.
- We also worked with ¡HOLA!TV to help them implement Ibope ratings in Mexico and create presentations and infographics for that important media market.
- Finally, with a sister company, CEO Analytics, created a unique survey that accurately predicted programming success (70% success ratio)
We gave ¡HOLA!TV management the solid quantitative information about their network and its sales teams the ammunition they needed to convince larger advertisers
We created 2 TV Spots advertising the survey
Our surveys gave ¡HOLA!TV solid information on their viewership
We created 2 TV Spots advertising the survey
And we gave the sales team solid information to get bigger clients