FCB/Latin America
Creating the largest media buying club in Colombia: Massive Media
- Created the third-largest media buying club in Colombia, where our local agency lacked enough volume to attract big rebates.
- I joined the buying power of FCB Colombia with Publicis, Saatchi and REP/Grey and created Massive Media.
- The unit's joint volume more than doubled our rebates from 3% to 7% for FCB Colombia within the first year.
- Subsequently joined with Initiative Media to create Initiative/FCB