Colgate-Palmolive media buying business in Mexico. Colgate-Palmolive was an FCB/Mexico client, but not for media. And media was the largest revenue generator for the agency.

To gain this assignment:

• I gathered support of leading media vendors
• Made inroads among Brand Managers via small projects
• Worked with their in-house media director to increase confidence in our agency.

 I obtained buying assignment four months ahead of schedule and, in a year, we were Colgate-Palmolive’s leading media agencies in Mexico, besting Young & Rubicam and McCann-Erickson.

The initial budget was US$20 mm, in a year, we had 36 Colgate brands on air for a total of $40 - $50 million in billings.