FCB/Latin America
Technology & Innovation – Created an integrated media planning and buying software for implementation in the entire region
- Designed the first fully integrated media software for FCB (Advance)
- Advance took media from strategic parameters, through audience segmentation, planning, buying, post-buy analysis and billings in a single software.
- Advance not only increased the efficiency of media departments and reduced errors considerably, it was also a great training tool as it allowed us to show the entire media department the entire media cycle in a single place.
- Advance was customized for the specific buying conditions of each country and implemented in Mexico, Colombia, Venezuela and three other countries.