Multiplied conversion ratio by 5X.  An Iffective client, Bancaso, a payday loan company in the West Coast originally had a 2.6% conversion ratio. To increase the conversion ratio we did the following:

• Redefined the target groups through relevant consumer insights
• Rewrote the Call-Center scripts
• Redid the TV commercials
• Re-negotiated our agreements with several radio networks in addition to TV
• Applied regression analysis to all our radio buys.

We successfully increased the conversion ratio from 2.6% to 12.6% in 6 weeks.