Myths that will destroy your business

Myth: Cleopatra Was Egyptian

Reality: Cleopatra wasn’t ethnically Egyptian. As part of the Ptolemaic dynasty, she was actually a Macedonian Greek.

Myth: You can grow by going after a niche.

Reality: Niches don’t have enough customers to keep sales high. Your advertising will still hit people outside the niche. There is ample research that shows that the highest correlation with sales growth is reach.

Read more myths here: https://historyfacts.com/world-history/article/6-history-facts-that-arent-actually-true/

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