Your marketing needs 7 things to be successful:
👉 A strategy
👉 Quantitative customer research to find both the segments that make your customer base and their key purchasing drivers
👉 Actionable insights
👉 Media/Channel strategy to address these segments
👉 Persuasive creative messaging against each segment
👉 Powerful analytics including an attribution model
👉 The right team. If you hire the wrong team, nothing will work. if you hire the right team, your strategy will work
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